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Click to view story Shown in the Sydney Morning Herald on how Annalisa helps people put forward their best professional image.

Annalisa Armitage My Image Consultant
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What can a men's image consultant or personal stylist for men do for me?

Personal Style for MenPersonal Stylist Services by My Image Consultant Sydney

Image consultants or personal stylist as they are often called are image professionals. They help a person to develop and define a “personal image” or “look” that in some way helps them to achieve their goals. The kind of help they provide could include coaching on styles and colours that suit the person best, or it could be more focussed on making change happen now, either by helping someone to shop for the right clothes or helping them put outfits together from their current wardrobe.

A good image consultant will take into account the sensitive and personal nature of the way people dress. Their services should not only be fun, but also be informative, creative and actually save their clients’ money by ensuring they only buy pieces that suit them.

Why is image and style important?

The image that we personally project through our clothes, posture, and temperament sends an important message to our clients, our workmates, and our superiors. In the first few seconds of meeting a new person they will make snap judgements about who you are, how important you are, how intelligent you are and where you fit in to the social structure. All this is based not on what we say, but on how we talk, on the way we dress and the way we carry ourselves, it is subconscious and subliminal, but these impressions won't change unless the person is proven wrong.

Even more importantly; the way we dress has a profound effect on how we feel about ourselves, greatly affecting our self-esteem and therefore our posture. It also affects our confidence when we speak, and that again feeds back into the impression we are giving off to others. If you dress very smartly, it is amazing how many people will comment on how well you look, how they like the outfit you're wearing or just a little comment on the shoes or tie you are wearing. You will be amazed how much confidence these little comments give you. That confidence will come across in your posture and when you are speaking, and as a consequence you will sound much more intelligent.

It is most important to feel confident in the way you present visually through your grooming, your hair cut, and through the cut and style of the clothes you wear. It is just as important to understand how your image comes across to others. Image is created by a lot of different ingredients acting together; physical appearance, dress, grooming, voice, manner, the views you express and the way you react to the people around you. As these impressions are made instantly, so it is important to get it right every time.

Images are so powerful because, however little you may like it, they do say something true about your personality. It’s no accident that you dress the way you do. Establishing your own professional image and a strong sense of individual personality and style is one of the keys to a successful personal brand. Something so important should not be left to chance. Having a great personal stylist is a shortcut in ensuring your career is not held back by the way you present yourself.

Men's Personal Stylist - What do we do for you?

My Image Consultant can do one or all of the following:

- Create your own professional and casual image with a strong sense of individual personality
- Ensuring that the way you dress for business is in every way immaculate and beyond reproach.

- Build a wardrobe that suits your work and the image you want to portray socially.
- Ensure that your grooming is immaculate, hair, teeth, hygiene, nails, shoes, body and facial hair.
- Shop for clothes efficiently and ensuring you are not wasting money.
- Organise your wardrobe so that getting ready is efficient and practical.
- Ensure that the colours you wear reflect your position and match your personal colouring.

- Ensure that the cut of your trousers, shirts and suits work with your body shape to portray the best possible silhouette.
- Create a Personal Brand from the way you dress to give you distinction and make you memorable.

Why you should use Annalisa Armitage AICI CIP as your Image Consultant.

  1. Even though Annalisa possesses a keen innate eye for style and detail, and a passion for all things aesthetic, she does not rely heavily on her subjective opinion, she will use many objective measures to ensure you are wearing the right clothes for you.
  2. Annalisa always takes into account your own personal preferences and feelings, she won’t make you wear things you are not comfortable in.
  3. Annalisa will work within your budget, and help you find clothes that you can afford.
  4. Annalisa does not receive any commission from any retailer, if she is offered a commission she will pass this on to you in the form of a discount. Many Personal Shoppers will take you to the shops that offer them the best incentives, and you end up paying more.
  5. Annalisa will teach you to shop for yourself, and provide you with guides on how to do so, if this is what you want.
  6. Annalisa will not focus on the latest fads, and if she recommends a trendy item to you, she will give you an idea on how long that item will be fashionable for.
  7. As a member of AICI Annalisa has chosen to abide by the strict Code Of Ethics, which in turn gives you confidence that what we say on this website is true and accurate and that she will always act in a professional manner in all her dealings.
  8. As an AICI CIP (Certified Image Professional) Annalisa is accredited as a professional image consultant, one of only 130 CIP's in the world.

For more about Annalisa click here

For more information call Annalisa now on 0413 898 776


Hi Annalisa,
Just wanted to thank you for yesterday - the longest I've ever spent shopping for myself at any one time and still the day flew by. Great tips and I still didn't get to ask you about your opinions on polo t-shirts and other casual wear.
Thanks again it was a great experience and I'll try to do your fashion sense justice.
P.S. I also bought the blue/green shirt we had on hold at Hugo Boss.
Cheers Tim.
(Tim hired My Image Consultant for Personal Shopping in January 2015.)

Hi Annalisa,
Yes thanks again for Tuesday. I was delighted to get some really cool jackets finally. I am looking forward to cooler weather so I can wear them! I think I should be ok with the jackets as I am starting to understand how to put things together but if I do need help I'll send you some pictures thanks.
The haircut went really well and Jim is a very nice guy. Essentially he showed me a few different ways to wear it. I'll try and get a picture for you.
May I just say that the whole experience was quite delightful and each time I go into a clothes shop on my own (probably won't happen very often) I will think of you and wish you were there. I am going to try and look after myself shopping wise for little bits and bobs as I go along, but when I want to get a winter wardrobe, perhaps for the heart of the Australian winter or of course at least half of the year in England, let's go shopping again!
Take care and thanks so much for everything Kim - Feb 2014

Hi Annalisa,
"...many thanks. I have really enjoyed the process and you have made it fun and not so daunting taking this step – it has lifted my perception of myself and expanded my comfort zone – many thanks!

I bought those Aquila shoes yesterday and have worn my jeans and black chinos the last two days with the new shoes – it feels very good. I think I need a darker and not so heavy jacket in addition to my olive jacket as well as a new suit (so, I’ll have a look at your link).

Kind Regards
Dermott Duncan (Dermott had a makeover in March 2013.)


Hi Annalisa,
I would like to thank you for an exceptional day. It was an enjoyable learning experience, and I feel richer in my life already. Thank you for your careful attention to all the details and your patience with my ignorance...
I spread out the clothes on my couch, and they seem to me exactly the kind of clothes I wished I had and didn't even know! You understood me really well.
Thank you again!
...and later...
...I had a chance over the past few days to test run my new wardrobe (not all of it, yet!). It didn't go unnoticed, and I received lots of comments all good...
Best wishes, and lots of thanks again,

Baruch, Sep 2010

Dear Annalisa,
I followed your advice and brought 5 long sleeve business shirts and 2 pairs of business pants from Myers. (avoiding short sleeves as you recommended). What a difference that made! High quality shirts are far more comfortable than cheap stuff. 100 % of my old work gear was chucked out !

My favourite mens clothing store is now Myers and I never used to shop there. 
When I wore the new business gear to work on Tuesday I got comments such as "wow you look smart" "you look handsome" etc

You will be happy to hear that I chucked out 90% of my casual wardrobe this morning !
I have received the colour swatch. And I will concentrate on my casual clothes now.
Michael French, Mar 2010

The image makeover service offered by Annalisa took me by surprise when I realised just how much money I  was saving buying the right clothes and how much better I felt when I was wearing beautiful clothing that impressed others. 
She diligently helped me choose the right colour scheme for my complexion, body type and temperament and I came away feeling a lot more confident, especially when I was complemented by others on how elegant I looked. I feel that Annalisa's service represented excellent value for money, as I could not have gained so much professional knowledge on my own, nor could I have avoided making poor clothing choices if no one had held my hand and taught me how to dress properly
I would confidently recommend Annalisa to potential clients.
Sam Bush
Feb 09

I really did find the consultation extremely valuable. I not only learned a lot, I also confirmed a number of things I had already been doing which was an added bonus! Having now completed that(Colour and Style consultation), I would like to book in the wardrobe consultation with you. This is more so I can remove the last lingering doubts I have about certain items and take real examples from my wardrobe and discuss how they could fit better etc. Lastly I wanted to tell you that I had a lot of fun during the session. You made me feel extremely comfortable. I don’t think there was anything else you could have done to make the experience more pleasurable, so thank you. :-)
Ric Byrnes - Baulkham Hills, August 2008

Personal BrandingPersonal Branding Services by My Image Consultant Sydney

Hi Annalisa,
"Thank you very much for spending time with me this morning and teaching me about my colours and the tools of finding the right style. It has been invaluable and has boosted my confidence in many ways. Funnily enough after seeing the photos of me this morning, I'm not cringing, I am optimistic (and with help of a personal trainer to tone up and be fit) I can now develop the traditional/dramatic/creative look I want to achieve. Of course it will require alot of work, yet the dream is closer than it was.
Once again I cannot thank you enough for your assistance.
Regards, Ashley May 09


Hi Annalisa,
I had a chance over the past few days to test run my new wardrobe (not all of it, yet!). It didn't go unnoticed, and I received lots of comments all good.
I would like to thank you for an exceptional day. It was an enjoyable learning experience, and I feel richer in my life already. Thank you for your careful attention to all the details and your patience with my ignorance...
I spread out the clothes on my couch, and they seem to me exactly the kind of clothes I wished I had and didn't even know! You understood me really well.
Thank you again!

Oct 2010

ARTICLE: Click here for an article on how to wear a hat without looking old. By Annalisa

ARTICLE: Click here for an article on how to wear patterns without looking like a clown. By Annalisa

Contact Annalisa directly on 0413 898 776 or click here for more contact information

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